We seek to counteract serious threats to this sector due to the rise of digitalization and the disruptive conditions of the Covid-19 pandemic. The project will focus on tangible and intangible music heritage to develop, test, and popularize new research-based approaches to use music, not only in itself, but also to preserve, sustain and disseminate other forms of cultural heritage. We plan to also use digital collaborative strategies to revolutionize how cultural activities are funded and produced online, and thus create sustainable job opportunities within the cultural and creative industries (CCIs).
Hopefully we will manage to attract major funding for this unique project which promises to offer new approaches for cultural professions that have been negatively impacted by the recent pandemic. More information will be posted here later as project planning develops further.
Here are a few quotations from recent publications that provide some background for this project:
- “When music is recognized as invaluable cultural heritage, entailing unique artefacts of intellectual property, new developments in this field then become acknowledged as important forms of social innovation” (Rykowski & Hebert, 2018, p.367).
- Musical heritage in museums requires either “reimagining a form of music from the past or representing music that exists in the present, both of which entail an array of methodological issues” (Hebert & McCollum, 2014, p.71).
- “Virtual musicianship clearly prompts us to rethink how relationships between music and place have traditionally been conceived” (Hebert, 2018, p.5).
- “locating those songs on social media now serves to connect people and places through their virtual homes online” (Hebert & Williams, 2020).
-Hebert, D. G. & McCollum, J. (2014). Methodologies for historical ethnomusicology in the twenty-first century. In J. McCollum & D. G. Hebert (Eds.), Theory and Method in Historical Ethnomusicology (p.35-83). Lanham, MD: Lexington Books.
-Hebert, D. G. & Williams, S. (2020). Ethnomusicology, music education, and the power and limitations of social media. In J. L. Waldron, S. Horsley, & K. K. Veblen (Eds.), Oxford Handbook of Social Media and Music Learning. Oxford: Oxford University Press.
-Hebert, D. G. (2018). Music in the conditions of glocalization. In D. G. Hebert & M. Rykowski (Eds.), Music Glocalization: Heritage and Innovation in a Digital Age (p.1-19). Newcastle: Cambridge Scholars.
-Rykowski, M. & Hebert, D. G. (2018). Conclusion: Toward a Theoretical Model of Music Glocalization. In D. G. Hebert & M. Rykowski (Eds.), Music Glocalization: Heritage and Innovation in a Digital Age. Newcastle: Cambridge Scholars Publishing, pp.346-374.