4/11/15
Rethinking Music Globalization
Below is the abstract from my keynote speech for the upcoming conference on Music and Globalization at the Academy of Music, Poznan, Poland:
Rethinking Music
Globalization: From Exoticism to Critical Participation
In this keynote speech, I will explore the phenomenon of globalization
and its distinctive impact on music in the present era. The perspective I
outline here will extend upon our discussions from the previous conference
(2014), as well as arguments in the recent book Theory and Method in Historical Ethnomusicology. Globalization –
the increasingly rapid exchange of people, products and ideas across the world
– arguably affects many aspects of music, and there is especially strong
evidence of its impact via digital technologies, from mp3 files to YouTube and
MOOCs. Such concepts as “glocalization” and “cultural omnivorousness” have
arisen as ways of understanding the changing role of creative industries and social
media at all stages of music production and consumption, as individual artists
negotiate between local practices and cosmopolitan trends. I argue that humanity
has recently exited a period of digital prehistory to enter a phase of data
saturation caused by the normalization of mass surveillance. This fundamental
shift causes conditions that may be called “glocalimbodied,” meaning that local
and global forces converge to “brand” the identities of individual actors
suspended within a social structure profoundly shaped by participatory media.
Musicians anywhere, working within any genre, can relatively instantly (and
affordably) access global musical sounds and knowledge, and share their own
contributions worldwide via the Internet. Malleable musical identities and
aesthetics of authenticity – situated on a continuum from strict tradition to
pioneering innovation – produce both a blurring and reactionary institutionalization
of local music genres and historical styles. Such conditions call for
systematic consideration of how musicians, scholars and policy-makers may evaluate
projects that contribute to a cosmopolitan idiom, advance ideological and
commercial agendas, or foster appreciation of the need for revitalization and
sustenance of cultural heritage.
Conference Program:
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