Still at No.1 for the sixth-straight weekend, Avatar is poised to become the most profitable movie of all time. Below is its trailer.
Avatar is an interesting film for ethnomusicologists and music technology specialists in that its soundtrack makes use of music from many parts of the world (with an ethnomusicologist consultant even on the production staff), and it utilizes the latest sound effects using 3D and surround sound technology.
The film also demonstrates the possibilities that have been opened by the use of avatars in virtual environments, and the storyline is very much concerned with various ethical issues commonly encountered in qualitative research studies, including the themes of (1) empathy toward unfamiliar worldviews, (2) post-coloniality, (3) reverse culture-shock, (4) corporate/military finance of research, and (5) the complex pursuit of understanding a foreign culture through fieldwork.
The film also demonstrates that
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